Give Pain Point a district and an issue focus. We activate the geography, collect sourced constituent stories, organize them by issue, and hand your strategists intelligence they can act on — a capability you can bill your campaigns for.
Starting at $12,500 for a 30-day pilot, including a $5,000 district activation budget.
We looked at the work Mdi Imaging & Mail is already known for out of Sterling, VA and built this invitation around it.
Public campaign-finance filings connect Mdi Imaging & Mail to campaigns such as Nancy Mace, Harriet Hageman.
Pain Point sits underneath that work as a sourced local-issue intelligence layer your strategists can act on — without adding a research workflow to their plate.
One successful district pilot becomes a capability you can run across the rest of the book, and a new line you can bill your campaigns for.
We return organized findings, issue clusters, geographic patterns, and a source trail — assessable in minutes, not hours.
Every story is organized by geography, checked against available public data, and turned into output a strategist can assess quickly.
You select the district, race, geography, and initial issue areas. Pain Point deploys the approved activation budget to generate qualified constituent participation.
Residents submit structured experiences through the Pain Point intake.
Submissions are categorized by geography, issue, urgency, recurring theme, and supporting details.
Pain Point checks relevant claims against available public and government information and documents supporting sources.
Your team receives organized findings, source trails, geographic patterns, and recurring issue intelligence.
Pain Point can operate behind the scenes as part of your research, strategy, communications, or creative workflow. You keep the client relationship. We provide the intelligence infrastructure.
Your strategists use Pain Point findings to strengthen existing client work.
Include district intelligence inside a broader strategy, media, research, or communications engagement.
Offer a branded or behind-the-scenes intelligence capability to selected campaigns.
One successful district pilot can become an agency-wide capability across multiple races.
Pain Point is designed to complement existing research, not replace it.
| Traditional input | Pain Point adds |
|---|---|
| Polling | Individual issue experiences and supporting context |
| Social listening | Structured intake and geography |
| Field reports | Verification workflow and source documentation |
| News monitoring | First-person submissions and issue clustering |
| Voter data | Real-world problems layered onto geography |
| Focus groups | Continuous collection rather than one-time sessions |
Activation budgets are deployed into the geography selected by the client. Results vary by district, issue, platform, and audience; Pain Point optimizes for qualified participation rather than raw clicks, and does not guarantee a fixed number of submissions from a fixed media budget.
Tell us the market and what you'd want Pain Point to investigate. We'll come back with a scoped pilot or a 15-minute walkthrough.
Start with one district and a 30-day test. If the intelligence adds value, expand it across the rest of the book.